Entrada real
- Metric and decision
- Weekly online conversion rate = completed orders / checkout starts. Use it to decide whether a recent decline needs investigation.
- Time fields and sample data
- One row per week from 5 Jan to 29 Jun 2026, with WeekStart, CheckoutStarts, CompletedOrders, Device. Overall rates for the last six complete weeks: 4.8%, 4.7%, 4.6%, 4.1%, 4.0%, 3.9%. Mobile checkout volume is roughly 70%.
- Known events and limitations
- The latest week is partial and must be excluded. Tracking definitions changed on 11 May. A mobile checkout release occurred on 1 June. No comparable prior-year data is available.







