실제 입력
- Theme, goal, and audience
- Create six directions for a neighborhood library campaign encouraging adults who stopped reading to try one short book in September. Audience says time and intimidation are barriers. The library has no evidence that reading improves health, so make no wellness claim.
- Constraints and exclusions
- Posters plus social cards; CNY 2,000 production, two staff-days, bilingual Chinese/English, readable at distance, no guilt, contests, celebrity likeness, copyrighted character, or collection of personal reading history.
- Quantity and selection method
- Evaluate clarity, dignity, ease of first step, bilingual fit, and production feasibility. Library lead chooses two for paper mockups tested with six volunteers; seek restrained, playful, and community-oriented range.







