Entrada real
- Decision context
- Choose at most one six-week discovery-and-delivery bet for a small invoicing product in Q4. Goal: reduce failed invoice collection for freelancers. Capacity: four engineer-weeks, one designer-week, and no new support headcount. Security review is mandatory for any change to payment data. Product lead recommends; GM decides. Accessibility baseline WCAG 2.2 AA is a release gate. Mandatory regulatory work is handled separately and must not compete in this ranking.
- Feature candidates and evidence
- F1 payment-reminder scheduling: 18/24 interviewed freelancers report manual reminders; event data show 31% of overdue invoices receive a manual reminder. Prototype task success 7/8. Estimate 3–5 engineer-weeks, one designer-week; depends on notification service; support expects configurable timezone questions. F2 AI-written reminder tone: 9/24 ask for wording help; no behavioral usage evidence; prototype comprehension 5/8; estimate 2–4 engineer-weeks plus ongoing model cost and content review; privacy and hallucination assessment not done. F3 payment-status webhook: requested by 4 bookkeeping partners representing 620 linked accounts; partner logs show status polling 14,000 times/month. Estimate 5–8 engineer-weeks; requires security review and API versioning; user collection effect unmeasured. F4 invoice color themes: 6/24 mention branding; analytics unavailable; estimate 1–2 engineer-weeks; no dependency. Estimates are ranges, not commitments.
- Scoring and governance constraints
- Use 1–4 anchored scales. Approved comparative criteria and weights: user-problem evidence 30%, expected collection contribution 25%, strategic fit 15%, delivery feasibility 20%, operating sustainability 10%. Evidence confidence is shown separately, not multiplied into score. Gates: accessibility for all; security for payment data. Do not use requester seniority or raw partner account count as a substitute for end-user benefit. Unknown impact scores 1, not zero. Effort range crossing capacity must be flagged. Tie within 0.2 is unresolved; use evidence-gathering value as tie-break, not arbitrary decimals.







