Entrée réelle
- Approved promotion facts
- Weekend studio promotion approved for 5–7 September: 15% off the first four-session beginner pottery pack, online purchase only, new customers aged 18+, one pack per person. Code FIRSTCLAY. Excludes materials, gift cards, private classes, and existing bookings. The pack expires 60 days after purchase. Channels: website banner, email to opted-in local prospects, and two organic social posts. Approved claim: small-group beginner instruction; maximum eight learners per class. Paid-media budget is zero. Terms must show all exclusions and expiry.
- Operational context
- Owner Maya approves final pages and may stop the offer. Web lead Ren configures checkout and tracking. Instructor Jo confirms seats. Support lead Kim updates the reply guide. Finance lead Arun reconciles orders. There are 24 promotional packs available across scheduled classes; no waitlist and no overselling. Checkout can limit total redemptions but per-person enforcement must be tested. Refund policy is unchanged. Known failures: code applies to gift cards, capacity count lags cancellations, and scheduled email links can point to a draft page.
- Measurement and control rules
- Baseline is the prior four weekends: 180 landing-page sessions, 22 checkout starts, 8 pack purchases. Source systems: web analytics, checkout orders, class roster, and support log. Report sessions, checkout starts, eligible purchases, net revenue, remaining capacity, refunds, and issue count; do not claim channel causality because cross-device attribution is incomplete. Test one valid purchase and every exclusion before launch; preserve screenshots and order IDs. Alert Maya at 18 packs or any incorrect discount. Stop new purchases at 24 packs, overselling, misleading terms, or checkout charging the wrong amount. Ren disables the code and banner for rollback. Daily report at 18:00; reconcile within two business days.







