Weekly business report — 11–17 August
Executive readout: net merchandise sales exceeded target and rose 6.2% on a comparable definition. Fulfillment remained above target but weakened. Refund rate rose above its threshold. Six of 31 survey respondents reported leakage, all tied to batch R0812; this is a defect signal requiring a quarantine decision, not an estimate of all-customer incidence. No cause of the sales or fulfillment changes is confirmed.
Mix: starter kits +11 units, refills -4, accessories +4. These are counts, not explanations of revenue movement. Payment settlement reconciles as 29,800 + 1,120 - 900 = 30,020; it is before later refunds and is not expected to equal net merchandise sales of 28,160.
Feedback evidence: leakage appears in 6/31 survey responses and 4/14 support contacts; all six survey reports identify R0812, while two refill respondents report no leak. Confidence is moderate that R0812 needs investigation, but population incidence is unknown because the survey is self-selected. Beginner instructions are praised by 5/31 respondents. Late delivery updates appear in 3/31 surveys and 4/14 support contacts; two survey cases followed late fulfillment. This association does not confirm a carrier-handoff cause. Rating moved from 4.4 with 18 responses to 4.2 with 31; samples differ and no significance test is supplied. Theme trend versus prior is unavailable.
Decision actions: review whether to quarantine R0812 immediately; owner and deadline are unassigned until Monday. Expected signal: inspected units, affected-order count, and leak reports by batch. Escalate if any additional suspected defect appears. Review cutoff misses against carrier handoff timestamps; owner and deadline unassigned. Change handoff only after the sequence is verified.
Data-quality follow-up: restore checkout-source logging; add prior first-time-buyer field; define prior theme coding; reconcile refund timing to settlement. Next-week questions: Is leakage confined to R0812? How many R0812 units shipped and remain? Which step caused nine cutoff misses? Did late updates occur without late fulfillment?