Write & communicate

Turn spreadsheet analysis into an executive summary

Convert verified metrics into decisions, changes, risks, and requests without overstating evidence

6 min setupTested with:ChatGPTReviewed: 2026-08-28
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Write a decision-ready executive summary from spreadsheet analysis.

Reader and decision:
[audience]

Verified findings with periods, denominators, baselines, and sources:
[findings]

Risks, unknowns, and requested action:
[limits]

Use only supplied findings. Lead with what changed and why it matters for the decision. Separate observed facts, plausible interpretations, and recommendations. Preserve material denominators, comparison periods, uncertainty, and data-quality limits. Return a short headline, 3–5 key findings, decision implications, risks/unknowns, and one explicit ask. Add a metric trace table linking every number in the summary to its supplied source.
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From input to outcome

A worked example

See how concrete context turns this recipe into a usable result

Actual input

Reader and decision
COO deciding whether to fund a two-week investigation into checkout performance.
Verified findings
Complete weeks only. Online conversion fell from 4.8% to 3.9% over six weeks, −0.9 percentage points/−18.75%. The largest step was 4.6% to 4.1%. Mobile is about 70% of checkout starts. Tracking definition changed 11 May; mobile release was 1 June. No controlled comparison. Source: Conversion_Weekly pivot v3, refreshed 27 Aug 2026.
Risks, unknowns, and requested action
Need event-level validation and Mobile versus non-Mobile breakdown. Ask to assign one analyst and one engineer for two weeks. Do not state the release caused the decline.

Example output

Checkout conversion shows a sustained decline that warrants focused investigation

  • Observed: Across the six most recent complete weeks, conversion declined from 4.8% to 3.9%—down 0.9 percentage points, or 18.75% relative.
  • Observed: The largest single step was 4.6% to 4.1%, followed by two smaller declines. Mobile represents about 70% of checkout starts.
  • Interpretation: The pattern is operationally material, but the 11 May tracking-definition change limits comparison and the data does not establish that the 1 June mobile release caused it.
  • Decision implication: A short investigation can determine whether the change is measurement-related, concentrated on Mobile, or distributed more broadly before larger remediation is funded.

Risks/unknowns: event-level tracking validity, Mobile versus non-Mobile rates and denominators, delayed conversions, and post-refresh revisions.

Ask: Assign one analyst and one engineer for two weeks to validate tracking and produce a device-level diagnosis with recommended action.

MetricSource
4.8% → 3.9%; −0.9pp/−18.75%Conversion_Weekly pivot v3, six complete weeks
4.6% → 4.1% largest stepsame source
Mobile ≈70% of startssame source; verify event-level denominator

Why this works

  1. 1

    Separating facts, interpretations, and recommendations prevents analysis from turning into unsupported certainty.

  2. 2

    A metric trace table keeps compressed executive language auditable.

Check the result

  • Can every number be traced to a supplied finding and period?

  • Are interpretations labeled separately from observations?

  • Is the requested decision or action explicit?

More ways to explore

Where this recipe fits

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