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Create a presentation structure for an audience and goal

Build a timed narrative around the audience's decision, evidence needs, and likely objections

6 min setupTested with:ChatGPTReviewed: 2026-08-28
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Create a presentation structure for the stated audience and goal.

Required end-state or decision:
[goal]

Roles, knowledge, stakes, objections, authority, setting, and attention constraints:
[audience]

Verified evidence, sources, required content, duration, slide limit, format, Q&A, and exclusions:
[material]

Design the narrative backward from the desired audience outcome. Use only supplied evidence and distinguish facts, interpretation, recommendation, and requested decision. Return: one-sentence audience promise; opening; narrative spine; slide-by-slide plan with slide job, assertion-style title, one core message, evidence, suggested visual, speaker purpose, transition, and time; explicit objection and uncertainty placement; decision or call-to-action close; Q&A reserve; and shorter versions for 50% and 75% of the time. Keep one job per slide and identify evidence gaps rather than inventing supporting numbers.
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From input to outcome

A worked example

See how concrete context turns this recipe into a usable result

Actual input

Presentation goal
Obtain executive approval for a four-week pilot of appointment reminders in two clinics, including £7,500 budget and named operational owner.
Audience and setting
CFO, clinical director, operations director. They know missed appointments are a problem. CFO questions vendor cost; clinical director worries reminders may expose sensitive information; operations director can own the pilot. Decision authority is shared. Hybrid meeting after a long agenda.
Evidence and constraints
12 minutes plus 8 minutes Q&A, maximum 7 slides. Verified: 1,840 appointments in May; 214 no-shows (11.6%); estimated unused-slot cost £18,900 using Finance method. Vendor quote £7,500 for pilot. Two clinics volunteered. Proposed messages contain date/time only; privacy review not complete. No evidence yet that this vendor reduces no-shows. Required: baseline, pilot design, privacy gate, measures, budget, owner, decision. Exclude full rollout claim.

Example output

Promise: decide today whether a controlled £7,500 pilot is worth running—not whether reminders should roll out. Narrative: measurable problem → bounded learning opportunity → safeguards → decision.

1 (1:00) “May's no-show baseline was 214 of 1,840 appointments”—show count and 11.6%, plus Finance-method £18,900 estimate; purpose: size the observed problem without claiming causality. 2 (1:30) “A four-week, two-clinic pilot can test the unanswered question”—diagram scope and comparison plan; state vendor effectiveness is unknown. 3 (2:00) “Privacy approval is a launch gate, not an assumption”—show date/time-only content, review owner missing, and no-send condition before approval. 4 (2:00) “Success needs clinical, operational, and cost measures”—define delivery, opt-out/complaint, no-show comparison, workflow burden, and data-quality checks; thresholds need approval. 5 (1:30) “The pilot costs £7,500 and does not authorize rollout”—quote, included scope, missing commercial details. 6 (1:30) “Two clinics are willing; one operational owner is still needed”—roles and dependencies. 7 (1:30) “Decision: budget, owner, privacy gate, and measurement criteria”—four explicit approvals. Reserve 1 minute contingency inside the 12.

50% cut: slides 1, 2, 3, 7. 75%: add 4 and 5. Q&A prepares cost method, message privacy, comparison validity, and stop rules.

Why this works

  1. 1

    Backward design ensures every slide contributes to the audience's required decision or understanding.

  2. 2

    Timed alternate cuts protect the narrative when the speaking slot changes.

Check the result

  • Does each slide have one distinct job and an evidence-supported core message?

  • Do slide times plus Q&A fit the stated duration?

  • Are audience objections, uncertainty, and decision authority handled explicitly?

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